MCI:
As an upstart company in the telecommunications industry, MCI faced
down AT&T in the courts and grew into a world telecommunications player.
The business-to- business division has grown from telemarketing into a one
billion, two billion to three billion dollar sales giant. TAP Productions
helped MCI not only explain this explosion of growth but celebrate it with
their employees through videos and a corporate-wide teleconference.
Southwestern
Bell: A classic film noir story told by a detective involving a girl,
a murder and a solution to explain the new 401K program for the telecommunications
company's management employees.
Eli Lilly: The trauma of mental illness and its effects on the family can be disastrous. A new drug was tested to great success and the life of one young man was profiled to show just how successful this product was in returning his life to normal, and giving a family back their son. The video was used both as a premiere to the sales force and further as a presentation tool to mental health groups and medical seminars.
Apple
Computers: TAP produced a series of videos that introduced software
programs as well as hardware additions to the Apple computer family of
employees. Shot in Cupertino at Apple Headquarters, the programs featured
Apple designers and subject matter experts.
Baxter Health Care: As a continuing client for many years, Baxter has called upon TAP to develop many videos for use in their management, sales and corporate meetings. Creative has ranged from the very simple approach to an elaborate creative and humorous production. Baxter found that a creative approach using humor or light drama storytelling has been every bit effective as the straight "tell 'em" method.
McDonald's:
A long standing client of TAP Productions, McDonald's Creative Services
manages all the production for the world's largest restaurant chain. One
of the many challenges in producing for McDonald's is the creative approach
of showing the food so the experts are satisfied while serving the creative
design of the script. McDonald's has such a vast need for video communications
each project is creatively different and has well defined goals and bench
marked results.
Federal
Express: Bravo-Zulu is the navel achievement of a job well done. At
FedEx it signifies excellent customer service and work above and beyond.
TAP produced a series of videos featuring outstanding customer service stories
featuring the actual employees and those people they helped. As documentaries,
these videos used reenactments and interviews as elements of storytelling.
Tennecco: The need existed to focus corporate political action among employees to help create legislation effecting industry issues for Tenneco. The produced video did just that by showing the advantages of political action and the effect it has on the job of everyone at Tenneco. Numerous PAC organization leaders were interviewed to explain how money is used and how politicians view the contributions. Results were gathered in the form of an increase in contributions to all the Tenneco sponsored PAC's.
Holiday
Inn: The most dramatic change for a hotel is in its branding and facilities
make over. The video profiled the changeover for several Holiday Inn properties
to the upscale Crown Plaza properties. We used time lapse of room changes
and match action of lobby appearance. Customer reaction was sampled and
employees contributed comments to complete the change over videos.
The Upjohn Company: Freedox: a Neurological Success Story. Freedox is a drug used to help Sub-arachnoid hemorrhage victims recover to a useful life. Sub-arachnoid hemorrhage is bleeding within the head around the brain. The video was shot in the University of Virginia neurological ICU interviewing staff, doctors, patients and families involved in the test cases.
CitiCorp:
TAP used an army tank to show the flexibility of the user-friendly
aspects of the drive-up ATM. Citicorp has developed an ATM that rises
and lowers depending on car window height. The army tank proved a perfect
vehicle to preview the flexibility of the ATM.
Toyota Motor Sales:
A new turbo-charged engine in the ToyotaSupra, a race track and video director
Randy Young...need we say more?
GTE
Directories Corp: How many yellow pages are printed every year and how
do they do that? That was the central question answered in the video produced
by TAP. The project was shot in Texas and Florida at the GTE printing facilities.
The process of production tracked the yellow pages from computer input through
printing on city bus size printing presses.
Enterprise
Mortgage: TAP recently produced and directed a commercial for Enterprise
Mortgage Company. Slated for the Chicago market, the commercial features
two local actors portraying a young couple looking into the idea of mortgage
shopping. They discover that they really don't need to shop once they have
found Enterprise. Shot on location in the suburbs, the spot features the
soft morning light in a southerly facing kitchen. 